Introduction to Onpage
When it comes to ranking on search engines like Google, many people focus on backlinks, social media signals, or paid ads. But what if we told you that the real work starts on your own website?
That’s where On-Page SEO comes in — the foundation of any solid digital marketing strategy.
What is On-Page SEO?
On-Page SEO is all the actions that you take within your website to improve its position in SERP (Search Engine Result Page). It’s about optimizing your content, code, and overall site structure so that search engines (and users) can easily understand what your page is about.
Unlike Off-Page SEO, which focuses on external signals like backlinks, On-Page SEO is fully under your control — and that’s a huge advantage.
Key Elements of On-Page SEO
1. Title Tags
This is the clickable headline that appears in SERP (Search Engine Result Page). It should contain your main keyword and it should earn clicks.
Tip: Keep it under 60 characters and make sure every page has a unique title tag
2. Meta Descriptions
These short descriptions appear just below your title in SERP (search engine result page). While they don’t directly affect rankings, they can increase click-through rates.
Tip: Aim for around 155–160 characters and include a call-to-action if relevant.
3. Heading Optimization (H1, H2, H3…H6)
These help organize your content and make it easier to read. The <h1> is usually your page title, while <h2> and <h3> break down the subtopics. It starts from h1 to h6.
Its written like:
<h1>…………..</h1>
<h2>………….</h2>
.
.
.
.
.
.
<h6>…………..</h6>
4. Keyword Placement
Use your target keyword in key areas:
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Title tag
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First 100 words
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Headers (H1, H2)
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URL
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Image alt text
5. Image Optimization
Search engines can’t “see” images — they rely on alt text to understand what an image is about.Image Optimization
6. Internal Linking
Link to related content within your website. This improves navigation, helps Google understand your site structure, and keeps users engaged.
7. Mobile-Friendliness & Page Speed
Your content might be great, but if it loads slowly or looks broken on a mobile device, users (and Google) will move on quickly.