Google Ads

Introduction to Paid Marketing

Paid marketing is promoting our website online like ads and for this ads you have to pay the some amount. By doing this surely you will reach to the right person quickly like google, FB, Instagram, YouTube, and Linkedin. In this you can decide your own budget, choose your target audience and also track result in real time.

Paid ads come in many forms—search ads, display banners, video ads, and sponsored posts. The main goal is to drive traffic, generate leads, or increase sales faster than with organic methods.

If you work with the correct strategy and tracking, Paid Marketing can deliver high returns support your overall growth.

 

How to Set Up a Google Ads Account – Step by Step

To start running paid ads on Google, you need to create a Google Ads account. Here’s how to do it:

1. Go to the Google Ads Website
Visit ads.google.com and click on “Start now.”

2. Sign in with Your Google Account
Use your existing Google Account or create a new one if needed.

3. Set Your Advertising Goal
Choose what you want to achieve—like getting more website visits, calls, or store visits.

4. Enter Business Details
Add your business name, website URL, and target location (where you want your ads to show).

5. Create a Simple Ad
Google will guide you through creating a basic ad. You can skip this and switch to Expert Mode if you want more control.

6. Set Your Budget and Billing Info
Choose your daily budget and enter your payment details to activate the account.

Once done, your Google Ads account is ready, and you can start creating ad campaigns.

How to Set Up a Google Ad Group – Step by Step

An Ad Group in Google Ads helps you organize your ads by theme, product, or service. Each ad group contains one or more ads and a set of keywords.

1. Go to Your Google Ads Account
Login at ads.google.com and select your campaign.

2. Click on “Ad Groups”
Inside the campaign, go to the Ad Groups section and click “+ New Ad Group.”

3. Name Your Ad Group
Give it a clear name based on the product or service you’re promoting.

4. Choose Relevant Keywords
Add keywords that match what people search for. Use specific and targeted terms for better results.

5. Create Your Ads
Write ad headlines and descriptions that match the keywords in this group.

6. Save and Launch
Review everything and save your ad group. Your ads will start showing when people search using those keywords.

Setting up strong ad groups helps improve ad relevance, Quality Score, and campaign performance.

How to Do Google Ad Keyword Research – Step by Step

Keyword research helps you find the right search terms to target in your Google Ads. Choosing the right keywords makes your ads more effective and cost-efficient.

1. Understand Your Audience
Think about what your customers would type into Google when looking for your product or service.

2. Use Google Keyword Planner
Login to Google Ads, go to Tools & Settings > Keyword Planner, and choose “Discover new keywords.”

3. Enter Topics or URLs
Type in your product name, service, or website URL. Google will suggest keyword ideas with search volume and competition data.

4. Analyze Search Volume & Competition
Pick keywords that have a good balance of high search volume and low-to-medium competition.

5. Group Similar Keywords
Organize keywords into themes. This helps you build focused ad groups with better relevance.

6. Check Keyword Intent
Choose keywords that match your campaign goal—whether it’s clicks, leads, or sales.

7. Save and Add to Your Campaign
Once selected, save the best keywords and add them to your ad groups during campaign setup.

What is a PPC Report?

A PPC report shows how your paid ad campaigns are performing. It helps you understand what’s working and what needs improvement.

Key things included in a PPC report:

  • Total clicks – How many people clicked your ads

  • Impressions – How often your ads were shown

  • CTR (Click-Through Rate) – Clicks divided by impressions

  • CPC (Cost Per Click) – How much you paid per click

  • Conversions – Actions like form fills, purchases, or calls

  • Cost per Conversion – How much you paid for each action

  • Keyword performance – Which search terms brought results

  • Ad performance – Which ads got the most clicks and conversions